'California Girl' September 2023
Jason Callear Unveils Emotionally Charged Americana Ballad, "California Girl". The song beautifully weaves a tale of love, loss, and redemption, taking listeners on an emotional journey through hauntingly poignant lyrics and captivating melodies. Check out the artwork created for California Girl below. It features a photograph of Sundial Bridge in California, depicted as a textured memory captured by Polaroid.
Jason Callear: California Girl - Single Artwork
'Letter' January 2023
After the success of 'Fortunate Sons' (see below), up next, Jason releases 'Letter'.
With its emotive lyrics and modern country sound, 'Letter' is a powerful reflection on self-discovery and the search for the right words. The striking cover artwork, with its paper textures and handwritten font, sets the tone for the themes of honesty and authenticity explored in the song. The music video takes the story further, opening with a cinematic moment of indecision before Jason decides to put his emotions on paper and write his truth.
Content to Engage Followers
Countdown videos, inspiration behind the lyrics, the recording process and more. Social media video snippets are a great way to engage existing followers and attract new ones. Shot in a single day and captured in stunning 4K widescreen, these snippets provide a comprehensive look at the song, and offer platform flexibility, with widescreen versions for YouTube and Facebook, and portrait versions for TikTok and Instagram.
Talking Head Social Media Videos
Cinematography
Take a closer look below at some of the visuals from Jason's music video for 'Letter':
'Fortunate Sons' November 2022
Introducing the chart-topping success, "Fortunate Sons." This powerful track amassed 20,000 streams on Spotify and skyrocketed Jason's following on Instagram from near-zero to over 1,000. It's a relatable story for musicians, capturing the reunion of a musical collaboration after a period of personal growth, before getting the band back together for one last magical performance.Â
'Fortunate Sons' Cover Artwork
'Fortunate Sons' Social Media Banner / Artwork
More About Jason
After years of making music, Jason Callear was ready to embark on a new solo project. That's when I was brought on to create a video montage for his album, "Train Rolls On." I have continued to work closely with Jason to develop a fresh brand image for his music, including a new logo, social media overhaul, eye-catching posts and reels. With our efforts, Jason's online presence has been transformed, elevating his musical career to new heights.
Jason Callear: Social Banner
'Brother' Cover Design for Jason's First Solo Single
Revamped Social Media Presence:
As the creative behind Jason's online presence, I produce three captivating video reels and promo images every week for both his Instagram and Facebook accounts. The result? A significant growth in his online following from near-zero to over 1500 within 6 months (written Jan 23).
Jason Callear's Instagram account Nov 22.
